Health Payers

Medicare Marketing 101: Key Dates to Mark on Your Calendar

September 10, 2018 | Mudeeha Yousaf

Did you know that by 2020, Medicare is projected to reach 17 percent of budget outlays and 4 percent of the GDP? There are approximately 56 million people enrolled in either Medicare or Medicare Advantage plans, and this figure is only expected to grow. Suffice it to say, the Medicare market is vast, and health []

Health Payers

CMS ‘Puts Patients First’ in New Medicare Rule

August 08, 2018 | Mudeeha Yousaf

August 7th, 2018 marks the day the Centers for Medicare & Medicaid Services (CMS) delivered on President Trump’s promise to negotiate better deals for Medicare patients with lowered drug prices. Delivering on the Administration’s promise to #LowerDrugPrices, @CMSGov is giving patients the option to choose #Medicare Advantage Plans which ensures that patients receive the most preferred []

Health Payers

2019 Medicare Marketing Guidelines (MMG): Preparing Your Marketing Teams

August 02, 2018 | Mudeeha Yousaf

The reinstatement of the OEP (discussed in our last post) fundamentally changes a health plan’s sales and marketing strategy. This blog discusses how the unsung heroes of a health plan (the marketing department) can prepare for these changes. The rules of the game have changed! I am of course talking about the new Medicare Marketing []

Health Payers

Get Ready for the New Medicare Advantage Open Enrollment Period

July 23, 2018 | Mudeeha Yousaf

The New Medicare Advantage Open Enrollment Period (OEP) is coming in 2019. It will replace the Medicare Advantage Disenrollment Period (MADP) that started January 1st and continued through February 14th. The Rundown Starting January 1st, 2019 there will be an Open Enrollment Period (OEP) that will allow Medicare beneficiaries to make “like plan” changes until March 31st, 2019. []

Health Payers

It’s Time We Improve Provider Directory Data and the Member Experience

April 27, 2018 | Mudeeha Yousaf

BlueRelay helps health plans deliver more accurate and personalized provider directories to members. Health plans are under pressure to improve the consumer experience in accessing care. As part of their mandate, a Qualified Health Plan (QHP) must provide updated provider directories every 30 days to its members, according to the Centers for Medicare and Medicaid []

Health Payers

The Consumer Experience in Healthcare

March 23, 2018 | Mudeeha Yousaf

What role does the consumer experience have in healthcare and how will it change the future? “The experience that consumers have in healthcare influence their future decisions when navigating the healthcare system and their personal health behaviors. These decisions are powerful determinants of health outcomes and medical costs,” According to Gartner. As just one data []

Health Payers

BlueRelay Receives Recognition for Advancing the Healthcare Industry Forward

March 02, 2018 | Mudeeha Yousaf

We have an extra hop in our steps today, largely due to our recent news that we have received an Honorable Mention for Xplor International’s Technology of the Year Award! Xplor, the worldwide, not-for-profit professional association that recognizes document technology solutions, has handpicked BlueRelay for its powerful suite of workflow and document management tools that simplifies document []

Health Payers

How Health Payers Can Meet AEP Deadlines

August 22, 2017 | Mudeeha Yousaf

When processes aren’t being managed properly, health insurers suffer – and so do their profit margins. This is especially troublesome come Medicare’s Annual Election Period (AEP). Payers are moving quickly now as September 30 is the deadline to have all AEP materials out to members – and there is no room for mistakes. It’s important []

Health Payers

How to Be More Efficient with Your Member Communication Processes

July 28, 2017 | Mudeeha Yousaf

Health payers are facing pressure to meet compliance checklists and keep up with rigid regulations, all while keeping up with an ever-changing, demanding and tech-savvy customer base. People are beginning to shop for health insurance like they do for shoes or cars, relying on internet searches to validate their decisions and taking more control over []

Health Payers

How Health Payers Can Learn the Secret to Customer Satisfaction

June 23, 2017 | Mudeeha Yousaf

The healthcare industry is changing its tune from once being focused on “patient engagement” to “customer satisfaction”. Patients are now seen as consumers of healthcare that demand a buyer experience like that of any other industry – fast and painless (pun-intended). The health insurance sector only scored a 72/100 in 2016, so there is definite []