Plain Language: The $2.5 Billion Problem

Your content is king. But how can your customers buy what you’re selling when they can’t understand it? Effective communication is a step many organizations fail to properly invest in – when it should be a top priority on their list. In recent years, we have begun to see a push towards improving readability of customer/client content []

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Celebrate World Paper Free Day With Us

November 06, 2017 | Mudeeha Yousaf

Join the #WPFD17 Movement We’re taking the pledge to go paper-less on Nov. 6th (and every other day) for World Paper-Free Day 2017. Launched by the Association for Information and Image Management (AIIM), organizations of all kinds are committing to improving their processes by working smarter and decreasing the paper entry points and, instead, expanding their digital []


Blue Relay Takes on Cognitive with New Products and Services

September 06, 2017 | Gordon Uszkay

Why is anyone interested in automating natural language comprehension? Maybe one day in the future, computers will understand us – REALLY understand – and be able to answer us, ask questions and do what we want. That day is a long way away, if it ever comes, but with today’s technologies – like Watson Tone []


We’re Competing for the title of “IBM Watson Build Global Champion”

August 23, 2017 | Mudeeha Yousaf

Indellient – the brains behind Blue Relay – are turning imagination into reality. We’ve officially made it to round two of the Watson Build – an initiative we’re taking on to build a cognitive solution that we can bring to market. The competition allows IBM Business Partners around the globe a chance to become a champion []

Health Payers

How Health Payers Can Meet AEP Deadlines

August 22, 2017 | Mudeeha Yousaf

When processes aren’t being managed properly, health insurers suffer – and so do their profit margins. This is especially troublesome come Medicare’s Annual Election Period (AEP). Payers are moving quickly now as September 30 is the deadline to have all AEP materials out to members – and there is no room for mistakes. It’s important []

Health Payers

How to Be More Efficient with Your Member Communication Processes

July 28, 2017 | Mudeeha Yousaf

Health payers are facing pressure to meet compliance checklists and keep up with rigid regulations, all while keeping up with an ever-changing, demanding and tech-savvy customer base. People are beginning to shop for health insurance like they do for shoes or cars, relying on internet searches to validate their decisions and taking more control over []

Health Payers

How Health Payers Can Learn the Secret to Customer Satisfaction

June 23, 2017 | Mudeeha Yousaf

The healthcare industry is changing its tune from once being focused on “patient engagement” to “customer satisfaction”. Patients are now seen as consumers of healthcare that demand a buyer experience like that of any other industry – fast and painless (pun-intended). The health insurance sector only scored a 72/100 in 2016, so there is definite []