Medicare Marketing 101: Key Dates to Mark on Your Calendar

Did you know that by 2020, Medicare is projected to reach 17 percent of budget outlays and 4 percent of the GDP? There are approximately 56 million people enrolled in either Medicare or Medicare Advantage plans, and this figure is only expected to grow. Suffice it to say, the Medicare market is vast, and health []

All Stories


We’ve Joined DocuSign’s Partner Network!

September 04, 2018 | Mudeeha Yousaf

We’re excited to announce that we have officially partnered with the largest eSignature company in the world – DocuSign! They have been on a mission to accelerate the business and simplify life for companies and people since 2003, and we are taking them up on that promise by using their capabilities to improve our most []

Health Payers

CMS ‘Puts Patients First’ in New Medicare Rule

August 08, 2018 | Mudeeha Yousaf

August 7th, 2018 marks the day the Centers for Medicare & Medicaid Services (CMS) delivered on President Trump’s promise to negotiate better deals for Medicare patients with lowered drug prices. Delivering on the Administration’s promise to #LowerDrugPrices, @CMSGov is giving patients the option to choose #Medicare Advantage Plans which ensures that patients receive the most preferred []

Health Payers

2019 Medicare Marketing Guidelines (MMG): Preparing Your Marketing Teams

August 02, 2018 | Mudeeha Yousaf

The reinstatement of the OEP (discussed in our last post) fundamentally changes a health plan’s sales and marketing strategy. This blog discusses how the unsung heroes of a health plan (the marketing department) can prepare for these changes. The rules of the game have changed! I am of course talking about the new Medicare Marketing []

Health Payers

Get Ready for the New Medicare Advantage Open Enrollment Period

July 23, 2018 | Mudeeha Yousaf

The New Medicare Advantage Open Enrollment Period (OEP) is coming in 2019. It will replace the Medicare Advantage Disenrollment Period (MADP) that started January 1st and continued through February 14th. The Rundown Starting January 1st, 2019 there will be an Open Enrollment Period (OEP) that will allow Medicare beneficiaries to make “like plan” changes until March 31st, 2019. []


Your Client Onboarding Process Can Make or Break You

July 03, 2018 | Mudeeha Yousaf

You spend weeks, months or (in many cases) years trying to win over a prospective client. After the numerous phone calls, follow-up emails targeted LinkedIn campaigns and personalized gift baskets, the client finally agrees to do business with you. You’ve landed your big whale and are ecstatic that your many hours of research and chasing []


Integrating Collaboration and Project Management in the New Age of Work

May 09, 2018 | Mudeeha Yousaf

“The best software is like a special effect in a movie – you don’t even notice it,” – Constellation Research Vice President Analyst, Alan Lepofsky. Process automation and auditing are one of the pillars of a successful business, helping to identify bottlenecks and improve productivity. Today, we see a movement to a new level of []

Health Payers

It’s Time We Improve Provider Directory Data and the Member Experience

April 27, 2018 | Mudeeha Yousaf

BlueRelay helps health plans deliver more accurate and personalized provider directories to members. Health plans are under pressure to improve the consumer experience in accessing care. As part of their mandate, a Qualified Health Plan (QHP) must provide updated provider directories every 30 days to its members, according to the Centers for Medicare and Medicaid []


On World Health Day 2018, Let’s Remember Health is a Human Right

April 02, 2018 | Mudeeha Yousaf

At least half of the world lacks access to essential health services. World Health Day, a global health awareness day celebrated every year on April 7th, is a time to look at how we can help improve the world in a more holistic way. In its 70th anniversary year, The World Health Organization (WHO) is calling on []